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Craft and Hobby Association
Welcome to the online learning center for the Craft and Hobby Association! You may use this center to access instant online streaming educational programs as well as register for upcoming live webcast programs from CHA.
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2009 Summer Convention and Tradeshow Audio and Video recordings from the 2009 CHA Summer Show are now available! Access the content online or order Audio CDs and DVDs. Check out the hot topics and take advantage of the new recession buster pricing today! Click here to see the topics and order now.
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Upcoming Live Webinars
(01-29-12) State of the Industry - The New Creative Consumer  |
$0.00 | MORE INFO |
| Send your industry-related questions about today's consumers to the panel at stateoftheindustry@craftandhobby.org. Q&A will take place at the event. In this Show-opening event, CHA’s community of members will gather to discuss a panoramic view of the state of the craft consumer today. Leaders from CHA member businesses will share their perspectives on the current consumer climate, and how behavior has been impacted by influencers like the economy and social media. Join the conversation before the show to hear the trends and consumer habits affecting the industry now, including:
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Formats Available: Audio CD, MP3 Audio CD, Streaming, Live Webcast | Date: 01-29-2012 |
| (02-15-12) Advanced Online Marketing Tactics |
$0.00 | MORE INFO |
| From re-targeting to paid social media strategies, this webinar will explore some of the best methods for laser targeting your potential customers and measuring exactly the return on your investment. Conversion funnels, tracking pixels and other industry tools will be explained, and you might just learn why Facebook knows you want to find a gym, or how those Zappos shoes you had in your cart follow you to the CNN website. Target Group: All Members Presented by: Tony Ford, Executive VP & COO | |
Formats Available: Webinar | Date: 02-15-2012 |
| (02-29-12) QR Codes & U: What is It & How Can U Benefit from It? |
$0.00 | MORE INFO |
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It seems everywhere you turn today you're hit with a QR Code. You've probably even tried using it yourself but couldn't figure it out or thought it was a waste of time. But have you asked yourself what is it and how can I use it for my business? This funny little box is a new type of bar code that can be used on your products, advertisements, business cards, and more! This 1 hour webinar will give you insight on: Target Group: All Members Presented by: Ana Araujo and Scott Pfeiffer, Partners, When Creativity Knocks, LLC and Jen Cushman, Designer/Author | |
Formats Available: Webinar | Date: 02-29-2012 |
| (03-14-12) Are Your Promotions Causing Commotions? How to blow away your competition without blowing your budget! |
$0.00 | MORE INFO |
| Have you longed to host traffic-building, door-spinning events and promotional events? Would you like to have at least one no-cost, low-cost in-store event penciled in for each and every month on your promotional planning calendar? Then this is the sales-building webinar you've been waiting for! Join Rich Kizer and Georganne Bender and learn the best in: - Holiday and Seasonal Events and Promotions - Profit Producing Year-Round Events and Promotions - Partnership Promotions - Cause Marketing and Community Involvement Programs Get ready for some crowd control: Are Your Promotions Causing Commotions? Is jam-packed with "Non-stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Promotions you just can’t afford to miss!™" Target Group: Retailers Presented by: Rich Kizer & Georganne Bender, Retail Experts | |
Formats Available: Webinar | Date: 03-14-2012 |
| (03-28-12) Spellbinders Paper Arts - Taking a Crafts Manufacturing Business from Small Beginnings to Global Reach in Eight Years |
$0.00 | MORE INFO |
| In this presentation co-founder and owner of industry success story Spellbindersâ„¢ Paper Arts, Stacey Caron, shares her personal entrepreneurial story describing the humble beginnings of the company through eight years of remarkable growth to Spellbinders' current position as a recognized leader & innovator in the international craft industry. Learn practical tools for success that you can action and apply to your own business.
Presented by: Stacey Caron, Owner | |
Formats Available: Webinar | Date: 03-28-2012 |
| (04-11-12) Five Key Ingredients for a Top Notch Website |
$0.00 | MORE INFO |
| Just like a cake, if all the ingredients aren’t there, the results can be disappointing. The same is true for your website. Join Joe as he explores the five key elements every website needs and how to stir them together to produce an exceptional web experience for your clients and customers. Target Group: All Members Presented by: Joe Rotella, CTO | |
Formats Available: Webinar | Date: 04-11-2012 |
| Are you a new CHA member challenged with promoting your business and service in today's competitive market? With fewer trade publications, an explosion of social media, increased competition, and finite resources, communications and public relations is a challenging proposition for new, and even experienced, small business owners. Join CHA PR Manager, Victor Domine to learn about the free PR tools and resources your CHA membership offers. With over a decade of experience at world-leading PR organizations, Victor helps new members learn to identify their most important messages and the most appropriate PR vehicles to conduct effective PR programs. Target Group: New Members Presented by: Victor Domine, Acting Director of Communications | |
Formats Available: Webinar | Date: 04-18-2012 On-Demand Release Date: Available Now |
| (05-09-12) Exhibitor Training: Effectively Marketing Your Booth with CHA’s Free Tools |
$0.00 | MORE INFO |
| Are you doing as much pre-show Marketing of your booth as you could be? Have you heard of CHA's marketing tools, but haven't had the time to use them? Do you want to learn how to increase traffic to your booth with better, targeted messaging? Join CHA to learn step by step how to take advantage of the FREE CHA marketing tools to help promote your booth before the show: Show Biz Connections and the Exhibitor Invite Program. Learn how to use ShowBiz Connections and the Exhibitor Invite Program to maximize attendee traffic to your booth. Step-by-Step instruction will be provided on both programs. Target Group: Manufacturers Presented by: Steve Rittler, Chief Technology Officer, Explogic and Andria LaJeunesse, Registration Manager, CHA | |
Formats Available: Webinar | Date: 05-09-2012 On-Demand Release Date: Available Now |
| Here's the thing: If you're willing to do just 1% more than your competition is willing to do, you'll own the bigger share of the business. In tough economic times, many retailers have a tendency to hold back and adopt a "wait and see" attitude. There are also retailers who look for opportunity in tough times; retailers who are willing to dive into waters their complacent competitors tend to avoid. Join Rich Kizer and Georganne Bender for plenty of door-spinning ideas to jump-start your business. You'll learn: - TECHNIQUES to attract new customers and bond with the old. - PROVEN ways to get customers to choose your store over the competition. - IDEAS to entice shoppers to visit your store again and again. - STRATEGIES to involve your associates in your path to success. - TECHNIQUES to increase your add-on sales potential. - TRICKS to romance your merchandise and sell more stuff. Plus, a host of other Street Savvy Strategiesâ„¢ to increase your sales and improve your profits. "Retail Rescue" is loaded with strategies, tactics, tips and techniques every CHA retail member should know! Target Group: Retailers Presented by: Rich Kizer & Georganne Bender, Retail Experts | |
Formats Available: Webinar | Date: 05-16-2012 |
| (06-13-12) Social Media Management Software |
$0.00 | MORE INFO |
| Trying to run complex social media campaigns is time consuming. But with the right software you can have instant metrics, tracking and even video game style scoring to motivate and measure performance for your social media team. We look over the options for managing social media and take an in depth look at the inexpensive monitoring software my team uses to manage our major SM channels. Target Group: All Members Presented by: Tony Ford, Executive VP & COO | |
Formats Available: Webinar | Date: 06-13-2012 |
| (08-08-12) The Shopping Cart Experience |
$0.00 | MORE INFO |
| Is e-commerce part of your website? Interested in incorporating shopping on your site? Join Joe to learn what it takes to create an exceptional buying experience for your customers. Learn what you can do to stimulate online sales and keep your clients coming back to your site to make more purchases. Target Group: All Members Presented by: Joe Rotella, CTO | |
Formats Available: Webinar | Date: 08-08-2012 |
| We're all pretty familiar with the Baby Boomers and Generation X, but have you ever wondered how to attract younger generations of shoppers to your store? Generation Z - the Zeds - kids born from 1995 to current, and the Millennials - born from 1981 - 1994, are the two young influential generations you need to know better. Kids today represent three different markets: the kids themselves, their parents (older Millennials are having kids of their own!), and whatever future relationship they will have with your store - consumer habits formed as children carry through into adulthood. And these are no ordinary kids. At age 10 they're already retail savvy. They've been marketed to since birth, they’re better educated, and technologically literate; they’re experts at multi-tasking and they tend to hang in packs. To attract them you need to step it up a notch and turn their time at your store into an unforgettable experience. During this webinar, you’ll learn how to embrace Shoppertainment, creating events and promotions that attract both kids and their families; how to utilize the "power of the pack": events that bring kids and their friends to your store; how to connect with teachers and parents; which celebrities and trends to watch, and more! You’ll leave armed with strategies, tactics, tips, and techniques to make your store a kid magnet! Target Group: Retailers Presented by: Rich Kizer & Georganne Bender, Retail Experts | |
Formats Available: Webinar | Date: 09-19-2012 |
| (10-17-12) Effective Advertising on the Web |
$0.00 | MORE INFO |
| What's PPC? How does it work? Is it right for my business? Join Joe as he explains web advertising options. Learn about audience demographics and where to find that information. Joe will walk you through setting up a paid ad campaign. Target Group: All Members Presented by: Joe Rotella | |
Formats Available: Webinar | Date: 10-17-2012 |
Exhibiting at a trade show is an extremely effective marketing tool to promote your products and grow sales. Exhibiting strategically will further your success. Join Julia Smith, GES Senior VP of National Sales and Tina Mercardo, CHA's Tradeshow Operations Manager for a 60-minute webinar to learn how to streamline the planning process for your booth and make the most of your time at the show. This webinar will provide insightful information on best practices and money saving tips including:
Target Group: Manufacturers Presented by: Julia Smith, GES Senior VP of National Sales and Tina Mercardo, CHA Tradeshow Operations Manager | |
Formats Available: Webinar | Date: 10-24-2012 On-Demand Release Date: Available Now |
| (11-14-12) Exhibitor Training: Effectively Marketing Your Booth with CHA's Free Tools |
$0.00 | MORE INFO |
| Are you doing as much pre-show Marketing of your booth as you could be? Have you heard of CHA's marketing tools, but haven't had the time to use them? Do you want to learn how to increase traffic to your booth with better, targeted messaging? Join CHA to learn step by step how to take advantage of the FREE CHA marketing tools to help promote your booth before the show: Show Biz Connections and the Exhibitor Invite Program. Learn how to use ShowBiz Connections and the Exhibitor Invite Program to maximize attendee traffic to your booth. Step-by-Step instruction will be provided on both programs. Target Group: Manufacturers Presented by: Steve Rittler, Chief Technology Officer, Explogic and Andria LaJeunesse, Registration Manager, CHA | |
Formats Available: Webinar | Date: 11-14-2012 |
