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Welcome! Navigate the menu below to access CHA's Conference Library, and upcoming or archived webinars.
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 | | Formats Available: CD-ROM (Win), Audio CD, MP3 Audio CD, Streaming
| Original Program Date: July 18, 2008
On-Demand Release Date: Available Now | MORE INFO |
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This collection includes audio and video recordings of the best of the best from the CHA 2009 Summer Convention! Don't miss this hot content!
Learn from some of the biggest names in the business - including Maria Thomas, CEO of Etsy, and Carol Duvall of The Carol Duvall Show.
Sessions are available for individual purchase or download, or you may order the entire set at a discounted rate.
Order your copy now and take advantage of the new recession buster pricing!
| Formats Available: Audio CD, Streaming, DVD
| Original Program Date: July 27, 2009
On-Demand Release Date: Available Now | | MORE INFO |
| | | Original Program Date: February 04, 2004
On-Demand Release Date: Available Now | | MORE INFO |
| | Formats Available: Streaming
| Original Program Date: February 11, 2005
On-Demand Release Date: Available Now | | MORE INFO |
| | Formats Available: Streaming
| Original Program Date: January 29, 2006
On-Demand Release Date: Available Now | | MORE INFO |
| | Formats Available: Streaming
| Original Program Date: January 28, 2007
On-Demand Release Date: Available Now | | MORE INFO |
| | Formats Available: CD-ROM (Win), Audio CD, MP3 Audio CD, Streaming, Podcast
| Original Program Date: February 09, 2008
On-Demand Release Date: Available Now | | MORE INFO |
| | Formats Available: CD-ROM (Win), Audio CD, MP3 Audio CD, Streaming
| Original Program Date: February 09, 2008
On-Demand Release Date: Available Now | | MORE INFO |
| | Formats Available: Audio CD, MP3 Audio CD, Streaming
| Original Program Date: January 24, 2009
On-Demand Release Date: Available Now | | MORE INFO |
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This collection of recordings includes the most popular educational sessions from the 2010 CHA Winter Convention and Tradeshow.
Sessions are available for individual purchase or for the best value, you may order the entire program.
Whether you choose to learn online or with audio CD's, these recordings offer great trends and business tips that can help your business succeed! | Formats Available: Audio CD, Streaming, DVD
| Original Program Date: January 23, 2010
On-Demand Release Date: Available Now | | MORE INFO |
| | Now Available! This collection of recordings includes the most popular educational sessions from the 2011 CHA Winter Convention and Tradeshow.
Sessions are available for individual purchase or for the best value, you may order the entire program.
Whether you choose to learn online or with audio CD's, these recordings offer great trends and business tips that can help your business succeed! | Formats Available: Audio CD, MP3 Audio CD, Streaming, DVD
| Original Program Date: January 28, 2011
On-Demand Release Date: Available Now | | MORE INFO |
| | This collection of recordings includes the most popular educational sessions from the 2011 CHA Winter Convention and Tradeshow.
Sessions are available for individual purchase or for the best value, you may order the entire program.
Whether you choose to learn online or with audio CD's, these recordings offer great trends and business tips that can help your business succeed! | Formats Available: Audio CD, MP3 Audio CD, Streaming
| Original Program Date: January 28, 2012
| | MORE INFO |
| | Formats Available: Audio CD, MP3 Audio CD
| Original Program Date: February 09, 2008
On-Demand Release Date: Available Now | | MORE INFO |
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Webinars Webinars are FREE to CHA Members. Non-member rates apply.
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| | Send your industry-related questions about today's consumers to the panel at stateoftheindustry@craftandhobby.org. Q&A will take place at the event.
In this Show-opening event, CHA’s community of members will gather to discuss a panoramic view of the state of the craft consumer today.
Leaders from CHA member businesses will share their perspectives on the current consumer climate, and how behavior has been impacted by influencers like the economy and social media.
Join the conversation before the show to hear the trends and consumer habits affecting the industry now, including: - The Social Media revolution and it’s impact industry wide
- Changing consumer behaviors and what they mean for the craft industry
- Trends in technology and how they’re changing traditional retail
- The speed and expectations of the online consumer
This is a don’t-miss opportunity to "put our heads together" share knowledge and experiences to make 2012 the industry's best yet. | Formats Available: Audio CD, MP3 Audio CD, Streaming, Live Webcast
| Original Program Date: January 29, 2012
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| From re-targeting to paid social media strategies, this webinar will explore some of the best methods for laser targeting your potential customers and measuring exactly the return on your investment. Conversion funnels, tracking pixels and other industry tools will be explained, and you might just learn why Facebook knows you want to find a gym, or how those Zappos shoes you had in your cart follow you to the CNN website.
Target Group: All Members
Presented by: Tony Ford, Executive VP & COO
| Formats Available: Webinar
| Original Program Date: February 15, 2012
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It seems everywhere you turn today you're hit with a QR Code. You've probably even tried using it yourself but couldn't figure it out or thought it was a waste of time. But have you asked yourself what is it and how can I use it for my business? This funny little box is a new type of bar code that can be used on your products, advertisements, business cards, and more! This 1 hour webinar will give you insight on:
- What are QR Codes
- How to set it up
- The advantage it brings to your business
- What tools your customers will need and how can you help them along
This latest technology can benefit your business no matter if you’re a manufacturer, retailer, or designer. Ana Araujo and Scott Pfeiffer of WCK Partners, LLC (When Creativity Knocks) along with Jen Cushman, Designer/Author will present this hot topic!
Target Group: All Members
Presented by: Ana
Araujo and Scott Pfeiffer, Partners, When Creativity Knocks, LLC and Jen
Cushman, Designer/Author
| Formats Available: Webinar
| Original Program Date: February 29, 2012
| | MORE INFO |
| Have you longed to host traffic-building, door-spinning events and promotional events? Would you like to have at least one no-cost, low-cost in-store event penciled in for each and every month on your promotional planning calendar? Then this is the sales-building webinar you've been waiting for!
Join Rich Kizer and Georganne Bender and learn the best in:
- Holiday and Seasonal Events and Promotions
- Profit Producing Year-Round Events and Promotions
- Partnership Promotions
- Cause Marketing and Community Involvement Programs
Get ready for some crowd control: Are Your Promotions Causing Commotions? Is jam-packed with "Non-stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Promotions you just can’t afford to miss!™"
Target Group: Retailers
Presented by: Rich Kizer & Georganne Bender, Retail Experts
| Formats Available: Webinar
| Original Program Date: March 14, 2012
| | MORE INFO |
| In this presentation co-founder and owner of industry success story Spellbinders™ Paper Arts, Stacey Caron, shares her personal entrepreneurial story describing the humble beginnings of the company through eight years of remarkable growth to Spellbinders' current position as a recognized leader & innovator in the international craft industry.
Learn practical tools for success that you can action and apply to your own business.
- Inspiration – identifying an opportunity in the market
- Preparation – do your research
- Dedication – building a business is not for the faint of heart
- Celebration – the dream becomes reality
Target Group: All Members
Presented by: Stacey
Caron, Owner
| Formats Available: Webinar
| Original Program Date: March 28, 2012
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| Just like a cake, if all the ingredients aren’t there, the results can be disappointing. The same is true for your website. Join Joe as he explores the five key elements every website needs and how to stir them together to produce an exceptional web experience for your clients and customers.
Target Group: All Members
Presented by: Joe Rotella, CTO
| Formats Available: Webinar
| Original Program Date: April 11, 2012
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| Are you a new CHA member challenged with promoting your business and service in today's competitive market? With fewer trade publications, an explosion of social media, increased competition, and finite resources, communications and public relations is a challenging proposition for new, and even experienced, small business owners.
Join CHA PR Manager, Victor Domine to learn about the free PR tools and resources your CHA membership offers. With over a decade of experience at world-leading PR organizations, Victor helps new members learn to identify their most important messages and the most appropriate PR vehicles to conduct effective PR programs.
Target Group: New Members
Presented by: Victor Domine, Acting Director of Communications
| Formats Available: Webinar
| Original Program Date: April 18, 2012
On-Demand Release Date: Available Now | | MORE INFO |
| Are you doing as much pre-show Marketing of your booth as you could be? Have you heard of CHA's marketing tools, but haven't had the time to use them? Do you want to learn how to increase traffic to your booth with better, targeted messaging?
Join CHA to learn step by step how to take advantage of the FREE CHA marketing tools to help promote your booth before the show: Show Biz Connections and the Exhibitor Invite Program. Learn how to use ShowBiz Connections and the Exhibitor Invite Program to maximize attendee traffic to your booth. Step-by-Step instruction will be provided on both programs.
Target Group: Manufacturers
Presented by: Steve Rittler, Chief Technology Officer, Explogic and Andria LaJeunesse, Registration Manager, CHA
| Formats Available: Webinar
| Original Program Date: May 09, 2012
On-Demand Release Date: Available Now | | MORE INFO |
| Here's the thing: If you're willing to do just 1% more than your competition is willing to do, you'll own the bigger share of the business. In tough economic times, many retailers have a tendency to hold back and adopt a "wait and see" attitude.
There are also retailers who look for opportunity in tough times; retailers who are willing to dive into waters their complacent competitors tend to avoid.
Join Rich Kizer and Georganne Bender for plenty of door-spinning ideas to jump-start your business. You'll learn:
- TECHNIQUES to attract new customers and bond with the old.
- PROVEN ways to get customers to choose your store over the competition.
- IDEAS to entice shoppers to visit your store again and again.
- STRATEGIES to involve your associates in your path to success.
- TECHNIQUES to increase your add-on sales potential.
- TRICKS to romance your merchandise and sell more stuff.
Plus, a host of other Street Savvy Strategies™ to increase your sales and improve your profits. "Retail Rescue" is loaded with strategies, tactics, tips and techniques every CHA retail member should know!
Target Group: Retailers
Presented by: Rich Kizer & Georganne Bender, Retail Experts
| Formats Available: Webinar
| Original Program Date: May 16, 2012
| | MORE INFO |
| Trying to run complex social media campaigns is time consuming. But with the right software you can have instant metrics, tracking and even video game style scoring to motivate and measure performance for your social media team. We look over the options for managing social media and take an in depth look at the inexpensive monitoring software my team uses to manage our major SM channels.
Target Group: All Members
Presented by: Tony Ford, Executive VP & COO
| Formats Available: Webinar
| Original Program Date: June 13, 2012
| | MORE INFO |
| Is e-commerce part of your website? Interested in incorporating shopping on your site? Join Joe to learn what it takes to create an exceptional buying experience for your customers. Learn what you can do to stimulate online sales and keep your clients coming back to your site to make more purchases.
Target Group: All Members
Presented by: Joe Rotella, CTO
| Formats Available: Webinar
| Original Program Date: August 08, 2012
| | MORE INFO |
| We're all pretty familiar with the Baby Boomers and Generation X, but have you ever wondered how to attract younger generations of shoppers to your store? Generation Z - the Zeds - kids born from 1995 to current, and the Millennials - born from 1981 - 1994, are the two young influential generations you need to know better.
Kids today represent three different markets: the kids themselves, their parents (older Millennials are having kids of their own!), and whatever future relationship they will have with your store - consumer habits formed as children carry through into adulthood. And these are no ordinary kids. At age 10 they're already retail savvy. They've been marketed to since birth, they’re better educated, and technologically literate; they’re experts at multi-tasking and they tend to hang in packs. To attract them you need to step it up a notch and turn their time at your store into an unforgettable experience.
During this webinar, you’ll learn how to embrace Shoppertainment, creating events and promotions that attract both kids and their families; how to utilize the "power of the pack": events that bring kids and their friends to your store; how to connect with teachers and parents; which celebrities and trends to watch, and more! You’ll leave armed with strategies, tactics, tips, and techniques to make your store a kid magnet!
Target Group: Retailers
Presented by: Rich Kizer & Georganne Bender, Retail Experts
| Formats Available: Webinar
| Original Program Date: September 19, 2012
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| What's PPC? How does it work? Is it right for my business? Join Joe as he explains web advertising options. Learn about audience demographics and where to find that information. Joe will walk you through setting up a paid ad campaign.
Target Group: All Members
Presented by: Joe Rotella
| Formats Available: Webinar
| Original Program Date: October 17, 2012
| | MORE INFO |
| Exhibiting at a trade show is an extremely effective marketing tool to promote your products and grow sales. Exhibiting strategically will further your success. Join Julia Smith, GES Senior VP of National Sales and Tina Mercardo, CHA's Tradeshow Operations Manager for a 60-minute webinar to learn how to streamline the planning process for your booth and make the most of your time at the show. This webinar will provide insightful information on best practices and money saving tips including:
- Buyer invitations, media events, and the Exhibitor Success Center - all free CHA tools
- Deadline Checklists: why you should order early
- Shipping: plan now to save time on-site
- Material Handling & Labor: what you can do yourself
- Move In and Out Checklists...and more!
Whether you are a new or seasoned exhibitor, this webinar will give you helpful tips for the Winter Tradeshow.
Target Group: Manufacturers
Presented by: Julia Smith, GES Senior VP of National Sales and Tina Mercardo, CHA Tradeshow Operations Manager
| Formats Available: Webinar
| Original Program Date: October 24, 2012
On-Demand Release Date: Available Now | | MORE INFO |
| Are you doing as much pre-show Marketing of your booth as you could be? Have you heard of CHA's marketing tools, but haven't had the time to use them? Do you want to learn how to increase traffic to your booth with better, targeted messaging?
Join CHA to learn step by step how to take advantage of the FREE CHA marketing tools to help promote your booth before the show: Show Biz Connections and the Exhibitor Invite Program. Learn how to use ShowBiz Connections and the Exhibitor Invite Program to maximize attendee traffic to your booth. Step-by-Step instruction will be provided on both programs.
Target Group: Manufacturers
Presented by: Steve Rittler, Chief Technology Officer, Explogic and Andria LaJeunesse, Registration Manager, CHA
| Formats Available: Webinar
| Original Program Date: November 14, 2012
| | MORE INFO |
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| Exhibiting at a trade show is an extremely effective marketing tool to promote your products and grow sales. Exhibiting strategically will further your success. Join Julia Smith, GES Senior VP of National Sales and Tina Mercardo, CHA's Tradeshow Operations Manager for a 60-minute webinar to learn how to streamline the planning process for your booth and make the most of your time at the show. This webinar will provide insightful information on best practices and money saving tips including:
• Buyer invitations, media events, and the Exhibitor Success Center - all free CHA tools
• Deadline Checklists: why you should order early
• Shipping: plan now to save time on-site
• Material Handling & Labor: what you can do yourself
• Move In and Out Checklists...and more!
Whether you are a new or seasoned exhibitor, this webinar will give you helpful tips for the Winter Tradeshow.
| Formats Available: Streaming
| Original Program Date: October 19, 2011
On-Demand Release Date: Available Now | | MORE INFO |
| Presented by Erin Pagan, Director of Public Relations for Patterson/Bach Communications
Join Patterson/Bach Communications, one of the nation's leading PR agencies, in an immersion into effective communication strategies, focusing on traditional media relations and social media. You'll learn:
- How to develop and deliver key messages that matter
- Tips for identifying and packaging newsworthy angles to achieve positive media attention
- How to include a social media strategy as part of your overall PR plan
This webinar will empower craft professionals with the tools to generate attention and excitement for increased business.
Presented by Patterson Bach, PR Team & Victor Domine, CHA PR Manager
| Formats Available: Streaming
| Original Program Date: October 05, 2011
On-Demand Release Date: Available Now | | MORE INFO |
| With 28% of all crafting projects being completed for holiday/seasonal purposes, CHA’s Celebrate the Season campaign is a great opportunity for retailers to host in-store events, contests and promotions. Join us as we provide you with the tools to maximize your public relations efforts, tips on holding in-store classes and demonstrations and ideas that will help you increase store traffic and 4th quarter sales.
Presented by: Keri Cunningham, CHA Marketing Manager and Victor Domine, CHA PR Manager
| Formats Available: Streaming
| Original Program Date: August 03, 2011
On-Demand Release Date: Available Now | | MORE INFO |
| Are you doing as much pre-show Marketing of your booth as you could be? Have you heard of CHA's marketing tools, but haven’t had the time to use them? Do you want to learn how to increase traffic to your booth with better, targeted messaging?
Join CHA to learn step by step how to take advantage of the FREE CHA marketing tools to help promote your booth before the show: Show Biz Connections and the eConnect. Learn how to use ShowBiz Connections and the eConnect to maximize attendee traffic to your booth. Step-by-Step instruction will be provided on both programs.
Presented by: Steve Rittler, Chief Technology Officer, ExpoLogic and Andria LaJeunesse, CHA Registration Manager
| Formats Available: Streaming, Webinar
| Original Program Date: June 01, 2011
On-Demand Release Date: Available Now | | MORE INFO |
| Products, Training, and Networking….oh my!
Join retail experts, Kizer and Bender, to learn all the exciting programs happening at CHA's Summer show - and how you can make the most of your visit. Georganne and Rich will give you tips on how to plan your time, how to choose classes, which networking events you shouldn’t miss, and what staff you must bring.
Presented by: Kizer & Bender, Retail Experts, Kizer & Bender Speaking! | Formats Available: Streaming, Webinar
| Original Program Date: May 25, 2011
On-Demand Release Date: Available Now | | MORE INFO |
| | The Consumer Product Safety Improvement Act (CPSIA) is a law that impacts a broad spectrum of our industry. There are evolving rules to be understood and adopted by everyone from the largest global manufacturer to the independent retailer.
In the months since CHA's Winter Convention, there are new developments in the understanding of the CPSIA and its impact on our industry. Join us for the latest update on the newest developments surrounding these regulations including the new Consumer Database and the current efforts to amend the Consumer Product Safety Improvement Act of 2008. As an added benefit you will also hear about the current status of "Prop 65" and how this could impact the craft industry. CHA legal counsel, Rick Locker, will bring his first hand knowledge of these developments to this very informative session.
Presented by: Rick Locker, Partner, Locker Greenberg & Brainin
| Formats Available: Streaming, Webinar
| Original Program Date: May 18, 2011
On-Demand Release Date: Available Now | | MORE INFO |
| Do you have a plan to increase your company's return on investment (ROI) at the Summer show? Or, are you "exhibiting by hope" and waiting for attendees to find your booth?
CHA's Tradeshow Team is here to help you thoroughly plan your exhibit marketing strategy by using the free marketing tools and tips that won't cost you anything and will help give you an edge. Learn steps to take during each part of the show cycle: Pre-Show, At-Show, and Post-Show to make the most of your booth and increase your exhibiting success, including:
- The Exhibitor Invite Program
- The Exhibitor Directory Listing
- The New eConnect
- The Innovations Showcase & Innovations Sneak Peek Media & Buyer Event
Plus, we'll cover the free education opportunities for Manufacturers that you shouldn't miss while you're at the show.
The CHA Tradeshow Team, with over 25 years of combined Tradeshow expertise, will provide tips to help you gain greater attendee engagement through smart use of your Show Specials, lead retrieval and post-show follow-up.
Presented by: Anthony Licata, CHA Senior Sales Manager, and John Erich, CHA Marketing Manager
| Formats Available: Streaming, Webinar
| Original Program Date: May 04, 2011
On-Demand Release Date: Available Now | | MORE INFO |
| CHA has announced a new association health program benefits to members. This comprehensive program will include health insurance for individuals and companies including life insurance, long term care, disability, dental insurance and more. These include options not often available to the general public, and many exclusive discounts.
This webinar will walk you through the new program and give you the opportunity to ask questions. Learn how you can take advantage of health programs along with 250 other national associations all grouped together. Presented by: Stuart Pase, President, Association Health Programs
| Formats Available: Streaming, Webinar
| Original Program Date: April 20, 2011
On-Demand Release Date: Available Now | | MORE INFO |
| In the months since CHA’s Winter Convention there have been many developments in the understanding of the Consumer Product Safety Improvement Act (CPSIA) and its impact on the Craft and Hobby Industry. CHA has diligently tracked these updates through it’s CPSIA Taskforce and has hired leading law firm Locker, Greenberg & Brainin, P.C. to represent CHA in matters involving the CPSC.
Now, Rick Locker is here to answer the questions members submitted to CHA, including:
- Testing: Is testing required to be done on each individual Sku, and on individual kit components?
- General Certificate of Conformity (GCC): If products are not marketed to children under 12, are GCC’s required? For imports, are Certificates supplied by the Manufacturer or the Importer?
- Exemptions: How do I know if my product is exempt?
- Inventory: Can products in inventory prior to 2/2009 that do contain phthalates still be sold? And more!
Rick has acted as counsel for many corporations in matters before independent federal regulatory agencies and in connection with the negotiation of numerous consumer product recalls. Don’t miss this FREE Webinar to hear the answers on these pressing questions from a leading expert and learn more about how the CPSIA will affect your business. | Formats Available: Streaming, Live Webcast
| Original Program Date: July 08, 2009
On-Demand Release Date: Available Now | | MORE INFO |
| Are you familiar with Flickr? Have you met MySpace? Overcome blogophobia? Tried to Twitter? Done Digg? -- these online resources and outlets have revolutionized the way your customers connect, learn and buy, and savvy marketers understand the importance of doing the same. While national news shows and local TV and print media are still relevant, it's critical to understand -- and learn how to navigate -- this emerging landscape. Presented by Kendra Bracken, Vice President Digital and Heidi Hovland, Senior Partner & Director, Marketing Communications, Fleishman-Hilliard this timely, relevant FREE educational webinar sponsored by CHA, will increase your knowledge of this valuable online marketing tool!! | Formats Available: Streaming, Live Webcast
| Original Program Date: November 18, 2008
On-Demand Release Date: Available Now | | MORE INFO |
| A FREE Webinar for CHA Exhibiting Companies | | The CHA exhibit team and results-focused exhibiting expert, Jefferson Davis of Competitive Edge, will discuss exactly what your company can do to get maximum return from every dollar and hour you invest in CHA tradeshows. | Formats Available: Streaming, Live Webcast
| Original Program Date: November 12, 2008
On-Demand Release Date: Available Now | | MORE INFO |
| How to Identify and Attract Enough of the Right Buyers To Your CHA Summer Show Exhibit | | You can sit at your desk, log on and in just over an hour draft a targeted exhibit marketing plan that will help you identify and attract enough of the right people to your exhibit at the CHA Summer show. The information and strategies presented in this webinar have been successfully used by exhibitors to create over a half a billion dollars in tradeshow results. This is a web event you truly cannot afford to miss! | Formats Available: Streaming
| Original Program Date: May 15, 2008
On-Demand Release Date: Available Now | | MORE INFO |
| You’ve been to the show…you’ve talked to hundreds of attendees…you’ve recorded your leads…are you thinking Now What? Don’t fall into the trap of letting sales leads go cold after CHA. Let Susan Friedmann, CSP, The Tradeshow Coach with over 20 years experience sharing tradeshow success techniques - guarantee your show success with her insider secrets. You will leave this fast-moving, high-content Webinar knowing… - 3 major lead follow up challenges and how to overcome them
- 3 key principles to a successful follow up strategy
- How to determine the “right” follow up system for you
- The best way to increase your chances of closing the sale
- The “Golden Rule of Follow Up” you must act on, or risk wasting some BIG bucks!
- How to measure your show results so you know exactly what worked and what didn’t.
Don’t miss this one-of-kind Webinar to make sure your lead follow up pays off – profitably! | Formats Available: Live Webcast
| Original Program Date: February 20, 2008
On-Demand Release Date: Available Now | | MORE INFO |
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